… with the high costs of living rising higher every year, the increased risks of identity theft - I daren't remind you about the recent scandal that made headline news. Oh, you didn't hear about this? One of our, hmm, how should I say it, competitors, whose security wall was breached, lost several thousand identities, names, numbers, vital stats, the lot, that appear to have been smuggled across the border for some unknown, but certainly dark and obscure, purpose. You would not want to inflict this threat upon your beautiful new child. Think of it as an investment in his future, like a vaccination. We have state of the art anti-viral mechanisms that will keep your baby safe from any of those nasty little germ-bots, so you can be free from fear. We can guarantee the security of your child's identity. To add to that we are offering for our new customers this-month-only a bonus two year free line rental so you can take advantage of those precious moments. Plus, with the latest model, our famous BBY-X1, free of charge and chock-a-block with games and toys that your baby will just love, you will be giving a gift to your child like no other. Our scientific researchers have proven the link between babies' intelligence and the use of our smart devices. There is also conclusive evidence to show that the earlier they come into contact with our technology the more likely they are of getting ahead in the world. Give your child that special gift. We guarantee an upgrade every year, and on the Bonus Plus Birth Plan we offer a free gift wrapping service so that your child will receive the gift of a new handset, the latest, latest model of course, plus, on their very special day, unlimited downloads from our app-store for free. You can't say better than that. We believe that our customers are not only first but foremost and it is our policy to give a helping hand so that you can get the most out of our broad range of services. OK. Let me put it this way. I'm just going to take a little bit more of your time because I know that this is the right package for your new child and I hate to see mistakes being made in these crucial moments, I would even go so far as to say THE most crucial moment. A couple of years ago in this very same hospital I was called in to draw up a new contract. I was ready to input the fresh new number on the birth certificate, a number shining with hope and promise, when at the last moment, my pen was literally one millisecond away from drawing that angelic 0, the mother, poor woman, screamed out: 'STOP! I can't do it! I can't!' A difficult birth had caused a little confusion in her wiring, but I am always one to believe in the customers rights, so I unclicked my pen and left without completing the birth certificate, though it broke my heart to do so and especially after seeing what a beautiful child she had given birth to. Well, I felt it my duty to follow this family, with the same impeccable level of customer care that we give to all of our customers, and to find out why she had suddenly had a change of heart. For the first year she would give little indication. I fear that she felt terribly embarrassed, having forsaking her child on a terribly foolish whim, and also of losing out on the free one year line rental offer that we had on at that moment; I dare say she must have been kicking herself once she had found out just how expensive those postpartum contracts can be. And so I waited until she was ready. I knew she would come around eventually, I just knew it. It was coming into the third year of her son's life and I was very curious to meet him in a social environment, so I went down to the kindergarten where he was enrolled. Let me tell you now that what I found was not pretty. This poor boy was an outcast. He was not included in any of the social groups that his other gartenfellows were reaping the benefits of. He sat on his own in the corner with some grotty old-fashioned crayons and drew I don't-know-what all day. They looked like scribbles to me, meaningless scribbles, whereas the other children were joyfully socializing with their BBY-K3s, chatting to each other and texting their parents and generally playing fun and educational games. But the poor boy had missed out on over two years of interactive advancement and he just didn't know how to be normal. Let me tell you now, if I had not known then and there that I could help him, that I was there with the solution to this deprived state and that I was certain beyond a doubt that his mother had brought me here because she too knew as well as I did that we would be signing a contract in that very classroom, then I would have burst into tears. It has now been two years since that scene took place and I am proud to say that we saved that boy. He is now well adjusted and is leading a healthy and popular life, his learning levels have increased dramatically and his happiness has almost doubled. And that is the tale that I wanted to tell you. I am sorry, it still makes me feel emotional. I can see that it has struck a chord with you. Yes, I know, yes. Shall we all have a breath of fresh air for a moment and then go through the contracts? Good. Ok. I will see you in ten minutes or so. I can see you have made the right decision. You two are going to make wonderful parents.